Camel Cigarettes Brand Evolution

Brands often evolve throughout the course of their existence as a means of adapting with changing consumer behaviors and patterns, one such example of a brand that has followed suit with this trend is Camel Cigarettes.

Camel is a brand owned by American company R.J. Reynolds Tobacco which was founded in the summer of 1913.

Their primary products are varieties of cigarettes which include Camel Silver, Camel Full Flavour, No. 9 a blend of Menthol and Regular, Turkish Royal, and Turkish Silver to name a few. The typical price for a pack of camel cigarettes begins at around six dollars and may increase depending upon the variety purchased as well as cost of state sales tax which will also drive up price. Several rival cigarette companies exist in the market most of which price their product at around the same level to stay competitive.

The tag price for a pack of cigarettes may appear to be relatively inexpensive. However, the real hook involves the chemical properties contained in the cigarette particularly that of nicotine. This ingredient has proven to be physically addictive and keeps the consumer purchasing pack after pack. When cigarette companies acquire a new customer often they have a customer for life.

The most common place a cigarette can be purchased is in a corner convenience store. However, cigarettes can be found in vending machines, airport duty-free shops which allow people to purchase cartons exempt of taxes, and even on ships that sail to international waters to circumvent tax laws.

One of the earlier promotion strategies for Camel circa post World War 2 was the use of a circus camel ‘Old Joe’ which was driven through town and used to distribute free cigarettes. Old Joe was used on the package and became the brand trademark for Camel Cigarettes. In 1987 R.J Reynolds Tobacco created a cartoon character known as “Joe Camel.” This was a complete redesign of the unassuming Old Joe who was just a desert animal. Joe Camel was essentially a camel in human form. He was portrayed to be hip, cool, and generally desirable in all of the ad campaigns by Camel Cigarettes. The mascot Joe Camel was a highly controversial character due to the fact that it appealed to children and the youth, those that were not legally old enough to purchase cigarettes. In 1991 the Journal of the American Medical Association published a study showing that more children five and six years old could recognize Joe Camel than could recognize Mickey Mouse, this fed the fuel to the fire of allegations that Joe Camel was made to appeal to children. After years of legal battles between the Camel tobacco company and the American Medical Association Camel was forced to cede their creation of Joe Camel. They relinquished the mascot and reverted back to their traditional trademark of “Old Joe” the desert camel.

The case of mascot Joe Camel is just another example of how marketing ad campaigns change over the years, sometimes by choice due to changing consumer demands, and sometimes the burden brought forth by a successful marketing campaign may be more then a company can handle, as in the case of Joe Camel.

Marketing Manager
World Technology Network
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http://www.tobaccopub.com

Bar Height Tables – Not the Average Tables

There are numerous differences between the conventional model tables and bar top tables. One of the differences that can be seen simply is the height; these are quite greater than the standard tables. These cannot be used for dining or inserting varied different things. Further, these won’t be effective for a number of persons.

These are effective mostly when put to use of aiding dialog among people. Bars make use of such types of tables principally because of this very reason. It is because one would not go to bars for eating; these are frequented for having drinks and socialize with different people.

The bar height tables are largely useful for having some quick-meals type of stuff; have shortly and transfer on. That is opposite to the usage of dining tables, which are used for taking a meal, while having some good quality time whereas dining.

Restaurants or bar tables normally employ bar top tables resulting from their obvious use, where one can have something to munch, simply keep hopping from one chair to the opposite, meeting new folks or previous buddies and having good chat with them. Thus, these tables are most suited to such places where people tend to socialize, just chatting with other folks and even while not having to sit.

These tables have a tendency so as to add fashion and substance to your household and fairly interesting if you wish to have a bar at your home. Besides being fairly sensible, they make the theme of the bar extra exciting.

Along with such tables, people have a tendency to add TVs for entertainment as well. Thus, besides socializing one can watch and enjoy varied forms of events being telecast on TV.

These tables can be found in a wide range of kinds, shapes and material which give an important look and feel to your bar room. There are plenty of sites on web which give these types of tables. One wants to search completely before making any decision.